MARKERLY

The Jargon Handbook

Perfect for those business meetings where everyone sounds like their speaking a second language.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Landing Page

Definition

The page a user arrives at after clicking on a hyperlink.

In a Sentence

I clicked on a link that said "Samsung TV" and was taken to a Best Buy landing page. It was offering discounts on certain electronics so I looked into those pages as well.
LinkedIn

Definition

A social media platform for professionals to discover their connections and expand their network. Profiles resemble resumes and former/current co-workers can recommend or endorse you.

In a Sentence

I found out that my last boss is connected with the hiring manager at my dream job on LinkedIn. I'm going to ask her to put in a good word for me.
Long Tail Keywords

Definition

A simple way to improve SEO, long-tail keywords contain more than two words and produce search results that are extremely relevant to what the user is actually looking for.

In a Sentence

I used the keyword "allergies" and the long-tail keyword "all natural home remedies for allergies."

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