Everyone talks about how you’ve got to have great content in order to boost traffic, see your posts go viral or gain more followers. It’s true, you do. But if writing isn’t your best subject? Fortunately content doesn’t always mean the written word.
Tricks and Tips
Stick to one narrow topic and include only the highlights of the information you want to relay. Remember too much info in an infographic is just as bad as an extra long blog post. Readers should be able to look at the infographic and quickly get all the information they need.Exciting design goes a long way
It’s a little like adding Sriracha sauce to your food. A few drops add a kick, too much ruins the meal. Add a little color and some flashy elements to break up the text but not so much that it overpowers the information or becomes too distracting.
When used the right way an infographic can make a powerful statement. So don’t just choose any topic. If you are going to invest the time (or money) into creating an infographic, make sure it is a topic that is compelling to your target audience. Don’t just create an infographic because you really don’t want to put the time into writing about a certain topic or because you have writer’s block. A mundane infographic is really a waste of what can be a really great tool for reaching new future loyal brand ambassadors.In general how-to articles and ‘best of’ lists become great viral infographics. If you provide your audience with useful information they will in turn pass that information on to their friends and you will benefit from that increased exposure.Content may always be king but don’t forget that “content” is just a vehicle for information. Right now the best vehicle to get that information out there is the infographic. Done the right way and carrying the right information the infographic will be your best bet for growing your audience.
About the Author: Hello, my name is Nicole and I live in Washington State with my contractor husband and two adorable children ages 3 and 8. I am passionate about graphic design but even more passionate about helping mom entrepreneurs rock their businesses online. I absolutely love working with inspired, creative and absolutely amazing entrepreneurs who are pursuing their own dreams and aspirations. Feel free to connect with me on Facebook or Twitter.